Aug 25, 2026
Episode 04: Dylan Robbins, Founder and CEO of Lucra
Episode 04: Dylan Robbins, Founder and CEO of Lucra
00:00
47:19
Transcript
0:00
On our first deck, there's a slide about reality TV. There's literally a slide that says, "If it works in sports, maybe it could work in reality TV," right?
0:08
And the fact that, like, five years later we're finally doing that is cool to see it come full circle. So a lot has changed, but it's all, all the same. Kind of like being a dad. It's like a lot- Right...
0:17
has changed, but it's, it's, it's, it's all the same. [upbeat music] Welcome to The Two Arenas. I'm Matt Koliski, partner at Accel Venture Capital and a new dad to Jack.
0:33
Each episode, we go fatherhood first and the business second.
0:37
My guest today is Dylan Robbins, founder and CEO of Lucra, the platform that turns competition into loyalty for brands like Five Iron Golf, Dave & Buster's, and Touch Tunes.
0:49
He just raised a $20 million Series B led by Cathie Wood's Ark, acquired the reality TV platform Bracketology, and in the middle of it all, became a father for the first time.
1:01
Today, we'll talk about what it takes to build a company and be a present father, and what neither one lets you put down. Dylan, welcome to the show. Thanks, Matt. Excited to be here.
1:11
It's a very, uh, uh, exciting topic to talk about, and, uh, looking forward to catching up with you. Fantastic. As we just talked about, your son is a bit too young now, but when he's a bit older,
1:23
how will you describe to him what Lucra does and what dad does? If I describe it to him when he's, like, three or four, I'll say, "Dad tries to make all these things you do with your buddies more fun," right?
1:36
All these-- You know, whether it's going to the arcade, or playing mini golf, or going go-karting, or playing...
1:42
He doesn't have a phone yet, but maybe one day when he has a phone, playing games on your phone, and these experiences are often very siloed or they're individual. They're often just kind of played, you know, offline.
1:52
And, you know, Dad's trying to make them digital and make them more fun. And so my goal at Lucra, and our goal at Lucra, is to digitize friendly competition. We're trying to gamify experiences. Let's play for a burger.
2:03
Let's play for, you know, uh, nachos.
2:05
Let's, instead of points or, or point cards that, you know, you don't know what to do with, let's, let's play for something that's tangible and really try to build community that way.
2:12
So, uh, it's been a lot of fun building it, and I, I-- What's great is Beckham hopefully will frequent some of the venues that we partner with, uh, sometime soon.
2:21
Yeah, and that'll be a very cool way of attaching what you do to an actual physical experience with your son to be able to explain that to him. Right. It'll be interesting because obviously our whole concept is digital.
2:33
You're bringing things on your phone, and obviously, as, you know, as a dad, we're very focused on the anti-screen time right now. Yeah. [chuckles] Um, but, uh, we have, we, we make exceptions.
2:41
So maybe when we, when we bring him to the arcade or the mini golf for the first time, he can see what Dad does, and we'll, we'll, uh, we'll figure that out as we go. Yeah. That'd be very cool.
2:50
So your son's first birthday is approaching. Have you had a chance to reflect on your first year as a father and what it's meant for you?
3:01
What's been really cool is every single thing in my life has changed, but nothing has changed at the same time. You know? Like, I feel like all my priorities have shifted.
3:11
My entire schedule, as we were chatting about before we started, has changed. The balance is completely different. But at the same time, like, my, my relationship with my wife's as strong as ever.
3:20
My relationship with my friends and my family is as strong as ever. My passion for what I do at work is as strong as ever.
3:25
So I feel like my core pillars have remained the same, but how I'm attacking those or, like, achieving those has changed a lot.
3:32
So it's, like, a lot of, a lot of the same and a lot of different, uh, you know, both at once.
3:37
Did you do preparation ahead of time before becoming a dad to make sure those pillars are strong, or did, or was that something that was just a part of you? I think I was so excited about becoming a dad.
3:48
I wanted to be a dad for a long time. My wife and I got married five years ago, and I've been the one pushing on our side of the family. [chuckles] "Let's do this." So and then my-- I'm very lucky.
3:57
My, I have two wonderful brothers. My middle brother, David, had a son three months before me, so it was actually really nice that we got to kind of experience that.
4:05
He lives in New York City too, and so it actually, all the jitters that, that Jordan and I had a little bit reduced when we got to see, okay, well, David and, and Phoebe are crushing it. Like, we can do it.
4:15
It's nice to have family that also has done it before. So I think that helped reduce some of the, the potential stress.
4:20
And as being one of three boys, I imagine you can't just let your brother do something better than you. So I'm sure that competitive spirit [chuckles] was there as well.
4:29
It's so funny, as I'm the oldest, and I always thought, you know, I would have my fir- kid first.
4:33
And at, at first, when David told me that he was having a son right around when we were trying, I was like, you know, at first a little bit, like, almost jealous. Like, "Wow, I can't believe he's doing it first."
4:42
And then I was like, "Great. This is great. He's getting all the attention from my parents." Like, he-- I, I can just kind of, like, kind of fall behind for a little bit.
4:48
So it was actually k- I can learn all the mistakes and things. So it actually ended up being a great blessing in disguise, and now they're three months apart and super close in age and, you know, it's been a lot of fun.
4:57
That's so funny. Uh, both me and my wife are only children, so we get the mega attention from both parents. The mega. Yeah, I know. I had a double, the double microscope. Do your in-laws and your parents live close by?
5:09
My in-laws overseas, and my parents are in Connecticut. So the parents get, my parents get to hang out a bit more, but when the in-law come, they stay for longer.
5:20
So it's, you know, the balance is, you have to find the balance. Yeah. So, you know, kind of looking back at this past year, you know, what surprised you the most, both on the good side and on the hard side?
5:31
I think on the good side, so I'm, I, I work remotely. You know, Lucra's a fully remote company.
5:35
We've got people all over the US, and I live in a New York City apartment, so, you know, space is, there's only so much space- Mm... to, to move anyway, and you've got a small son.
5:43
The pros, though, that I wasn't expecting was when I got stressed at work, I could always just pop out for two minutes and see him. You know? Like, that was such a refreshing thing.
5:53
His playroom is right outside my office. Playroom. Play area. [chuckles] We don't have a room for him to play.
5:58
His play area is right outside my office, and so I can hear him throughout the day, and if I'm stressing about something that I used to maybe think was significant, I'm like, "That's just not that big of a deal," because I'll just go out, spend a few minutes with him- Mm...
6:08
watch him bang the drum or whatever, and then I'll be like, "Okay, de-stress." So that, I think that was one of the few things I wasn't expecting, or one of the many things I wasn't expecting that was really cool.
6:16
I think on the flip side, it sometimes makes it harder to get through the monotonous work. You know, as a, as a founder- You're doing all the BS at the beginning, right?
6:24
Or even today, you do a lot-- you'll do a lot of administrative work, a lot of things that other people don't wanna do, and that's just kinda part of the job, and you get used to that.
6:31
But then when your ten-month-old son is sitting outside and he's, like, doing his first, you know, crawls, and he's, like, eating his first this or that, and you're like, "Okay, well, I'm, like, grinding through, you know, sales tax, you know, Nexus stuff, you know, or whatever it is [chuckles] that I need to do," it's harder.
6:44
You know, it's harder to motivate in those moments, right? It's, it, I don't think it's, it affects when you're working on the board deck or you're making the big sale. I think you can d- compartmentalize at those times.
6:52
But when you're doing the more, like, kinda headphone in, you know, monotonous work, it counterweights the, the good of having that, you know, flexibility. Yeah. And we'll definitely talk more about the business side.
7:03
But before we get there, I'm just curious, you know, you were excited for becoming a dad.
7:09
Did you have a conversation or do you have an ongoing conversation with yourself about what kind of a dad you want to be, and what does that look like?
7:18
I'm very lucky to have a tremendous role model both from both my parents and my grandparents- Mm. -and my in-laws.
7:26
And so I'm very lucky that I have a tremendous amount of role models in my life on what parenthood looks like. And so I kind of had a benchmark for what I think, at least the core values.
7:35
I mean, I'm very similar to my parents in a lot of way. I'm a combination of them. I'm also very different. And so, you know, I got a lot of role model examples from that.
7:41
And so I had, I had some good i- ideas and thoughts, and I, I think the main thing I, I really wanna try and be present.
7:47
You know, I think, and that's, as we'll talk about, one of the hardest things when you're a founder 'cause it's seven days a week, you know, three hundred and sixty-five days a year, but you also get this unique flexibility to control your schedule.
7:57
You know, I have a lot of friends who work in investment banking or private equity that, you know, maybe net are on for less hours than me.
8:04
They'll, maybe they're thinking about work for less hours than I am, but they can't control when they work when, and I can, right? So I think that was a big thing.
8:11
So yeah, just I think I w- I, I wouldn't say I was incredibly intentional about how I wanted to show up, but I knew in my core how important it was and, and I had some good benchmarks to, to guide me. Mm-hmm.
8:21
And you mentioned being present. Is that part of, like, an ongoing conversation, and are there other elements that...
8:27
I think it's, for me, hard to be something that I can't picture and think about, and I'm curious if it's similar for you.
8:35
I use my wife a lot as a s-- as, like, a safety net or, like, a fail-safe to check me on it, right?
8:40
Where sometimes I'll get in bed after a long day, and, you know, we're talking or, like, you know, watching TV at eleven o'clock, and I'm like, "I barely saw Beckham today." I'm like, "I, I felt so crappy."
8:50
And she's like, "Well, you know what? You're-- this weekend we do-- we have this, no plans, and you're gonna..." Whatever. Like, she'll, she'll... Or, or she'll say, "You know what? Yeah.
8:56
The last three or four days, like, you've been, like, locked in and, like, maybe we need to readjust." Then I feel it. So she's a really good fail-safe on that.
9:04
I'm trying to remind myself that I need to check on it 'cause life, I feel like life right now is like when you're driving on the highway and you blink, and you're, like, eight exits down the road, and you're like, "I literally don't know how I got from here to that exit."
9:15
That's kinda how I feel like this last year has gone. Mm. And so I feel like forcing myself to intentionally check in every couple of days on, like, how my balance is, is needed. Yeah.
9:25
And you brought up Jordan, and a fun fact is you actually had a company before that you co-founded with her. So I'm curious, did working on a company together, did that help prepare you for being parents?
9:40
I've gotta think so.
9:41
I don't know the direct ties, but, I mean, we went through a lot of, like, tough stuff together and a lot of things that you wouldn't ex- you know, prepare for and, you know, disagreements and being able to, like, learn how to, learn how to, like, disagree in a, in a public setting.
9:54
Like, I think that's one of the things that actually probably we helped the most is we had a, a third co-founder, and so even though we would be disagreeing, we were like, "Well, we gotta be professional," right?
10:01
"We're at work today. We gotta, we gotta, we gotta make sure..." Same thing when you have your, your kid. You know, you're sitting in the kitchen, and, like, you disagree about something.
10:07
He's right there, and you're trying to also be, like, smiling while you're disagreeing.
10:10
Um, and so I think that we, we learned a little bit about, like, how to communicate in those moments, uh, where maybe we weren't on the same page. And also just time management, right?
10:18
When we were both founders at the same time, and my wife's actually in the process of starting something else new now, uh, coming out of her next chapter.
10:24
And so, like, we're, we're, we'll hopefully put that to the test again. But yeah, definitely learned a lot there. That's incredible. Do you feel like there was something that you had to unlearn
10:34
when you're no longer business partners but life partners? I almost feel like it was the opposite, where we had a moment there towards the end, we worked together for probably two and a half years, where work and
10:46
per- personal life kind of blended. We had to, like, almost stop ourselves. "All right, when we get in bed or when we get on the couch, like, no work talk." Like, we had to, like- Mm... you know, block that line.
10:54
When that stopped, it almost just, like, that opened up. Like, it very quickly fed back to, like, okay, delineation of church and state.
10:59
Like, now I'm not spending every minute with you at work, so if you have a work-- like, if you want some advice on something, we can talk about it. It's not like, you know, our all day, every day.
11:08
So I almost feel like it, it was almost like, uh, by the end, it was kind of at the breaking point. It was a nice transition.
11:12
I, I started Lucra at that time, and we were able to kind of transition back into our kinda normal flow. Mm. Yeah.
11:18
That reminded me, like, on another podcast, you kinda had this concept of a state of numbness and how as an entrepreneur you need to kinda have that state of numbness to get through the ups and downs of entrepreneurship.
11:30
Uh, when you were, you know, doing that with your wife and you had to, like, figure out how do you separate church and state, but now when you're parents, do you feel like
11:40
that kind of, like, numbness sometimes follows you home?
11:43
You know, when you're getting off, like, a long sales pitch or a tough customer meeting, and I know you're at home, so, like, you don't have the commute time to kinda clear your head.
11:53
I'm just w- wondering, does that ever kinda, like, follow you? Maybe a little bit. I mean, I think maybe it takes me a second to get into the rhythm of the home.
12:01
Like, for example, I j- so, uh, many days I'll try to stop working at five thirty or five forty-five until seven because that's his bath time, bedtime, et cetera.
12:09
It's such a fun time and, you know, uh, wanna be involved. But sometimes that five thirty to six fifteen period is really hard because I'm still getting battered at work. Everyone's still working.
12:18
I'm still getting Slacks. So, like, I'm, I know I'm not responding.
12:21
Then I know if I don't respond by six fifteen, that person's then going to, to, to do their dinner time routine, and then we're not talking again till eight.
12:27
And so it's like sometimes I'm trying to, like, sneak in the last little th- so it's less, I think, like, the numbness part, but more of just the, it's hard to, like- Just disconnect in a moment, right?
12:36
Like I, I, I don't get to choose when I disconnect, right? It's just that it's that time where, like, I need to. So sometimes that can, that can linger.
12:43
I think one of the biggest challenges has been truly being present when you say you're being present, right?
12:49
Like there's one thing to like sit down and cross your legs and sit in the play area and like play, but like you're still like, "I didn't finish that thing. I'm thinking about this thing," whatever.
12:57
Versus like actually like I am- Mm... fully here. And I find if I can leave my phone, that's when it really happens. Like if I bring my phone with me, then it's like, okay, I'm still like one foot in the door. Yeah.
13:08
You know? And like the Slack messages still come. So tr- I try my best, and I'm not the best at it, I admit, to just when I can leave my phone in the other room. That's hard.
13:19
So do you think there's an, a switch between founder mode and dad mode, or is there no switch? I think you're always both. I mean, you're always a founder and you're always a dad.
13:30
You have to be willing to turn the founder mode off. I think dad mode never turns off, right?
13:33
Like, there's just never gonna be a time when like if he did- needs me, I'm not gonna be there, or like I wouldn't ditch work in a second if I had to. But that luckily doesn't happen as, uh, on a daily basis.
13:44
And so it's more the turning the founder mode off when you're, when you're being a dad, I think is, is hard, and it-- you have to find a way to do it sometimes.
13:50
But I'm hoping it makes me, and I, I'd be interested to like ask my team. Like, I'm hoping it makes me a, a little bit better of a prioritizer and like a little bit more of a forced- Mm... like prioritization.
14:00
Like okay, like because I know I need to go into dad mode for these hours, I'm gonna like really prioritize and be as efficient as possible during these other hours. I don't know if that's the case. Yeah.
14:09
But that's what I would hope would be a, a positive side effect of all this.
14:12
When you're talking about this kind of like duality of being like a founder mode and dad mode, you know, I think your recent fundraise was like the perfect storm of those things happening, right?
14:22
Because you raised your Series B, um, and you know, you, we talked about the process on other podcasts, but I think what was really interesting was that you were pr- uh, your wife was pregnant when you got the lead, and I believe you raised the majority of the round with a newborn at home.
14:43
Can you just talk about what that process was like for you and the wife and the family? 'Cause it's, I can only imagine so many emotions, both
14:52
sheer joy, but also the monotony of like fundraising and, and the no's and the grind. I'm just kind of curious. On paper, you would think it would be a nightmare.
15:02
Like that's, that's actually like what I was expecting going in. I-- 'cause you-- luckily with your, when your wife's pregnant, you know when the ba- you know the due date, right? Right.
15:08
So you-- and I knew when we were gonna need to raise money. So I had some time to this, I had some time to prepare mentally for. And I was with you, I was like, "This is really gonna be a mess."
15:16
But kind of related to what I said earlier, it was such an amazing perspective setter for me during a very challenging moment of the company, like important moment of the company to fundraise.
15:26
Having, you know, Beckham at home and this whole new perspective on life was actually a, a little bit of a nice level setter. So yes, it was chaotic, and yes, there were a lot of stressful days, but I...
15:37
You know, the two main things, one is my, my wife was just an absolute superhero and definitely carried more of the load and like allowed me in those moments when I really needed to be at work, to be at work.
15:49
I mean, I took eight days of pat leave, right? And then I came back and was full throttle. Um, so that was incredible from her, and I will forever be thankful for that. And then B,
16:01
having Beckham was just such a nice new perspective to have. And so I think it, while it was very, very challenging, it was also very rewarding at the same time, and I had a whole new thing to, to fight for, right?
16:12
You know, I'm not, I'm just not fighting for me and Jordan, we're also fighting for Beckham, and that was motivating. And you've raised capital before.
16:21
What did you do differently knowing that you had to prioritize plan about this particular raise with this like family angle? Definitely tried to be more efficient. I did a lot of prep work.
16:34
You know, we met Ark and, and Kathy years before, and then we, and we pushed our energy around it for months before the fundraise even kicked off.
16:42
You know, we, we, we really connected with them and others, you know, over the summer beforehand.
16:46
So I really tried to be as prepared as possible, and then I tried, which is again, these fundraisers take a, a lot, uh, lives of their own. You can't really plan them.
16:54
But I tried to run a, you know, a tight time, as tight of a time box process as I could, and I think the holidays are really helpful for that.
17:00
We raised during the kind of Thanksgiving, Christmas holidays, and the holidays are nice like benchmarks of, we gotta get this done before X, otherwise we're all going away for the holiday.
17:08
Like, so w- using the holidays was kind of a nice way to, to st- to stagger it out. Yeah, we-- I definitely tried my best to be as proactive as, as I could.
17:16
As you said it, you know, it takes so much time, and it takes so much time away from the family. Did you feel guilty at any point during that process? Definitely.
17:26
I mean, there was definitely times when either he was having a tough day or Jordan was having a tough day, and I'm like trying to do both. And you know, we're very lucky. I have a ton of help.
17:34
My in-laws came, and they stayed in New York for months and helped us. My parents were around. Uh, we had other, other support. So we... A lot of support system.
17:42
And that, that's one of the big things I recommend to other founders who I've now talked to since then is like invest in that support system if you can, right?
17:48
Like I know there's financial implications, and I know there's, you know, if your parents are overseas and there's things, only s- only so much you can do.
17:54
But, you know, as much as you can in- invest in that, 'cause I think that was really helpful for us to, to, to be able to do both and make that sustainable. So yeah. But I, there were certainly times I felt guilty.
18:04
And still today, you know, still today there's, there's, there's times I do and times I don't, I don't feel like I'm doing enough, and I think that's, you know, I think that's normal.
18:11
How do you carry it, and how do you deal with it? I would say 80% of the time I just kinda keep it to myself. You know, like there's like levels of guilt, right? So like if it's- Mm-hmm...
18:20
kinda small and you're like, okay, you just feel, you kind of feel that little tinge in a moment or you're, you, ah, it's, that sucks, but like I, you know, I'm gonna make up for that later.
18:27
I'm gonna, you know, I'm gonna, I'm gonna find this other time to kind of counter that.
18:31
And then every once in a while I'll just open up to my wife about it and say, "God, you know, I'm feeling really guilty about this," or, "I'm feeling like I d- you know, I didn't do enough of that."
18:37
And It's that support system and, and having that balance. I know I'm a phenomenal dad. I remind myself that. I know I'm a great, great, great, great dad.
18:44
I know Beckham and I are gonna be best friends, and it's gonna be amazing. But these-- man, you've seen it. These times just going so fast, you know. And it's just like time you're never gonna get back, you know.
18:52
And so he got his first tooth today, this morning, and my wife said, "He'll never not have teeth again." I'm like, "That's a good point." Yeah. I never thought about that. But, like, the era of no teeth is over forever.
19:03
Right. Right? So you have these, like, finality moments as a parent that like, okay, that phase is over, that phase is over. It makes life feel like it's going even faster, you know? Was he teething a lot? Oh, so much.
19:13
Well, we thought he was teething for months, and the, the teeth never came, so maybe he wasn't. Then finally we got a little one, so we'll see what happens now.
19:19
So many changes, like, on a daily basis, so many milestones. I'm really trying to live my life one day at a time now because I think as a founder already you get the benefit of living, like, one month at a time.
19:31
Founders live in shorter time frames than- Right... traditional jobs, right? Like, when I was at my old job before I was an entrepreneur, I was like, "Okay, my annual goal. I'm, I'm living one year or a couple."
19:39
I'm thinking, "Okay, the next couple years I'm gonna do this, this, or that." As a founder, I'm like, you know, one month at a time plan.
19:44
Now I'm trying to live one day at a time as a dad, right, if I can, which is hard, but that's the goal. Ah, that's a great point.
19:50
So you mentioned you're a remote company, and it feels like our industry right now is at a return to office and nine-nine-six culture.
20:00
And as a parent and as a leader, how do you approach leadership and, you know, setting the company culture against that backdrop? Yeah, not easy. I think remote comes with tremendous pros and cons.
20:13
I am a huge fan of remote work. I'm stuck on it. I love it. I find it makes me the most productive.
20:17
I'm, I'm biased in that my-- one of my jobs before this was in Connecticut, and I lived in New York City, so I reverse commuted.
20:24
So I was spending, you know, close to ninety minutes each way, so three hours each day, so call it fifteen-ish hours per week commuting.
20:32
And then when I started Lifetime Vintage with Jordan, I was commuting zero minutes, so I was saving fifteen hours a week, and that's, like, a substantial change in your life.
20:40
And, like, it's just an insane amount of time. You just feel like a f- a free person.
20:45
And so I'm kind of holding onto that, and I think, you know, if we started Lukra again today, I think it'd be really tough to say you have to be all remote because the world again is moving back to that in-person mode.
20:54
But we're certainly taking advantage of the fact that we did start remote, and we've got people in sixteen states, and it'd be very hard to come back in person today. So I'm enjoying it.
21:02
I think to answer your question, you have to be very intentional about culture.
21:05
You have to find time to not work with each other because I think one of the, the joys of being in the office is not-- The working part is, is beneficial, the synergies and the community, but the non-working time, the water cooler time, the go to get a lunch, to go to get a coffee, like, that's the stuff that I think we miss the most.
21:20
So it's, like, company retreats, sub team retreats, happy hours even on Zoom.
21:26
We have team lunch every Wednesday where we order DoorDash for everyone, and we just come and eat lunch, and we don't work, and we just talk, and it's like everyone-- no one's embarrassed anymore about stuffing their faces on Zoom.
21:34
It's like we're past that. Like, let's just all spend some, spend some time together. And so just doing our best to be intentional about that, but it's hard. It's not easy.
21:42
Do you find tension being a company that's about social connection but building in a remote first way? Yes. I think the main tension we feel is it's hard to test our own products because we're all remotely, right?
21:53
So it's like, okay, we're doing a integration with, uh, Five Iron Golf, and they may not have a location in the state where our QA tester is, or they may have one where our QA tester is, but not where our customer success rep is.
22:07
And so it's like there's a little physical te-- We work a lot of physical places, and we don't have an office or anything. So, so there's definitely a tension there, but we, we make the best of it.
22:16
You know, we, we, uh, these are all solvable, solvable problems.
22:19
How do you model-- 'cause I think one of the things that you mentioned you're, you're proud of, like, being there for your family and your, and for your kids.
22:25
So if you have to take them to a doctor or, you know, go to daycare or whatever it might be, do you communicate that to your team that that's what you're doing, that that's okay to do?
22:36
Like, how does that fall down from the top? Yeah. So w-- this is a tough balance, but, you know, we're trying to have...
22:45
A-and, and you might, you know, it's fair pushback to say, "Dylan, you can't have both these things be true," but we're gonna try. We're trying, uh, to A, say obviously family comes first. That is guaranteed.
22:54
Family comes first. Anything with your family, your kids are sick, someone falls down the stairs, what-whatever it is, you gotta do what you need to do. Don't need-- I don't even need a heads up if you don't have time.
23:03
Like, no, that doesn't count as PTO. You just go and do what you need to do. That's the top bar.
23:07
Then below that it's like, okay, we want you to make time to live a balanced life and have a good work-life balance, so we offer really flexible PTO.
23:15
We, we, we o- for, for a startup, we take a lot of company holidays, and we often just, you know, uh, uh, allow people to say, "Hey, look, it's, it's a nice summer Friday in the afternoon.
23:23
Like, if you've gotten your work done, it's three o'clock, like, don't feel like you just stay on till five oh one."
23:27
Like, you know, you know, we're, again, as a remote company and a meritocracy, you have to trust people to get their stuff done at the end of the day. So I think you're-- we're trying to have that balance.
23:35
On the same side, we're trying to build a multi-billion dollar company, and those don't get built by working thirty-five-hour weeks. That's the balance.
23:42
But, you know, I've been to every single one of Beckham's doctor appointments, and my team knows, and that's okay.
23:47
Like I-- if I'm gonna take an hour off in the middle of the day on a Wednesday, I'm just gonna work the hour later in the evening, right?
23:52
So I think it's like one of the benefits about remote work, if you hire the right people who, who have the same mindset, is it's all about the output, and it doesn't necessarily matter when you do it if you do it on time.
24:04
I can't check when people are doing things, but I shouldn't have to because ideally, if you set the culture the right way, they-- everyone's working at the, towards the same goals.
24:11
And if that means they're taking an afternoon off to go pick their kid up or take their kid to baseball practice, like, I don't need to know. Like, so the culture is like we don't...
24:18
Put it on your calendar so, like, other people are not trying to book you at that time, but I don't need to know exactly what you're doing when at all times as long as you're performing. Right.
24:27
And maybe we can shift now into, like, the multi-billion dollar business that you're going to build. So Lukra originally started as a peer-to-peer platform before the pivot to your crim B2B offering.
24:41
Can you walk us through the evolution and where the company's headed and- How the recent gaming investment and Bracketology acquisition fit into the future? Yeah, absolutely.
24:52
So I would say we, we've had-- We're on our third chapter of Lukra to date, and it's continuing to evolve, and so I can kind of share what this kind of fourth chapter is.
25:00
I think we're starting the fourth page of our book. So chapter one, as you mentioned, Lukra started as a peer-to-peer sports betting platform.
25:07
So this was, you know, 2021, the rise of FanDuel and DraftKings, such an amazing opportunity in kind of sports betting and proliferation of, of gaming as a whole. Our angle was, you know, why be the house?
25:20
Let's let Dylan and Matt challenge each other. This is what people do on Venmo, on PayPal, you know, five bucks at the bar. Let's, let's create that ecosystem.
25:27
So we, we spent a couple years focused fully, fully on that, you know, legal compliance, banking payments, all the user experience around it.
25:34
And we launched a, one of the first, I think, peer-to-peer gaming platforms in the market in 2022 or 2023, and it went quite well. You know? I mean, like, on paper, it was a success.
25:45
We had hundreds of thousands of players. We had, you know, tens of millions of dollars of handle. And so, like, the beginning was, was strong, but we had very difficult user economics.
25:53
I mean, the, the, the unit, the unit economics were, were challenging.
25:56
I mean, you're spending a lot of money to, to retain these customers, spending a lot of money to acquire these customers, and you need to raise a lot of venture money to succeed there.
26:04
So we're kind of excited but cautious. Chapter two was we, we surveyed our customers, and we said, "What are we not offering you that you want?"
26:12
Like, such a simple question that we still ask our customers today now 'cause this worked for us once. We're gonna, you know, go back to the same playbook. We, we got 3,000 responses, and it was crazy.
26:20
Like 1,600 of them, so a large portion, said, "I also am challenging my friends on other things, not sports. We go to the bar. We play foosball. We go to the tailgate. We play cornhole.
26:32
We're riding the Peloton, and we're texting about it. We're playing Wordle with my grandma," someone said that, "I, I play Wordle with my grandma."
26:37
And I said, "Wow, there's a lot of other things out there that people are challenging on that there's not really a product on the market for." So chapter two was we said, "Well, let's add..."
26:46
We didn't remove the sports yet. "Let's add what we call recreational games." Now on the same platform, the same wallet, the same app,
26:53
direct to consumer, Dylan can challenge Matt to who's gonna score more points, LeBron or Durant? Or who's gonna win go-karting today, you and me, five bucks, right?
27:02
And so that was the kind of second iteration, and that was great because it really, A, expanded our TAM, and B, it opened us up to a m- a more casual demographic of user.
27:10
A lot of people who didn't wanna bet on sports but wanted to play cornhole, that was a big market. So that was kind of phase two.
27:17
And then phase three really evolved when the-- This is when the business really started to work. When people ask me, like, what was the inflection point?
27:23
It was about two years ago, so three years into Lukra, when we really made the shift to B2B.
27:28
The bubbling up of that unit economic struggle was happening, and we got some inbound interest from some brands that said, "Hey, we see you're doing pickleball. We see you're doing darts. Can you do that in our app?
27:39
Like, why, why do I have to send people to the Lukra app? Any chance you can, like, white label this for us?" And we're like, "I never thought about that. That sounds interesting. Like, how much?"
27:48
And they were willing to pay more than the revenue we were making in, on the direct consumer business, just, just a couple deals. And so we said, "Okay, this is a clear signal."
27:57
And we quickly-- I was-- I think one of the, one of the most things I'm most proud about is we very quickly pivoted.
28:03
It wasn't like a let's spend a year figuring it out and, and, and, like, 'cause we had all these hundreds of thousands of players. Like, we're moving on from this. Like, this is not a sustainable model.
28:11
This is a better model. Uh, and within, within months, we, we pivoted to B2B.
28:16
So that's kind of where Lukra is, quote-unquote, "today" is we provide this white label gamification software to brands to allow them to, to monetize this friendly competition.
28:25
At all of these in-person entertainment venues and all these fitness companies and all these recreational sports venues and all these mobile mini games, people are competing.
28:34
Th- they're not really getting the data capture, they're not monetizing it well enough, and they're not really amplifying the fun, and so our goal is to do that.
28:40
So we currently have 60 partners today across all those sectors, a lot of recurring revenue, a lot of great usage. Like, that's kind of business where it, it was kind of call it beginning of, of this year.
28:51
And we're turning the chapter to, to page four with this acquisition of Bracketology and also our investment in Crown, um, which is a, a mini games business, is expanding a- again outside of just recreational competition.
29:02
So, like, the, the circle's almost closing. We wanna do anywhere where people compete. So it w- it's not, it's not just sports or bar games.
29:11
You're watching reality TV, or you're playing a mini game on your phone, or eventually I wanna do when you're in an arena.
29:16
You're at an LA Clippers game, and you know, who's gonna-- You know, I, I wanna, I wanna do everything where people are competing, and that is why, and I think Arc has seen this vision, and it's why they were so supportive of us.
29:26
We wanna disrupt loyalty.
29:27
Like, our view is that gamification and loyalty are blending, and this new chapter should be anywhere where you compete, you should be able to play for something, and you should be able to do it with Lukra.
29:36
So that's kind of the world that we're in now and the, I think, the next big chapter of, of the company.
29:42
So it's been an evolution both from, like, a product perspective, a mindset perspective, the customer and the sales cycle you're shifting.
29:50
And it's so funny because in both ways, we're exactly where we should be, and we could have never expected it.
29:56
When you look at our first investor deck, and we did, we just had our five-year anniversary last week, so we actually went back and looked at some old s- some old screens and some old decks, and we, like, shared them with the company.
30:04
It was really fun. A great way to show how long you've come is look at things from five years ago. That's a great advice in life, not just in, in business.
30:10
A, when we were running a peer-to-peer sports betting company direct to consumer, if I told you we'd be doing B2B steps challenges where who could take the most steps in a day, like, I would be like, "What are you talking about?
30:23
That's such a distract. We're not, we're not gonna do that." And now it's one of our best partners- Hmm... and an amazing partnership, right? So, like, A, I didn't expect that.
30:29
B, on our first deck, there was a slide about reality TV. There's literally a slide that says, "If it works in sports, maybe it could work in reality TV," right?
30:38
And the fact that, like, five years later, we're finally doing that is cool to see it come full circle. So a lot has changed, but it's all, all the same. Kind of like being a dad. It's like a lot has changed- Right...
30:48
but it's, like, it's, it's, it's all the same. On that pivot, I'm just curious, did everyone See the things that you saw? Or were there some people that were not along with the pivot, and kind of how did you manage
31:03
the moving of the ship and the, and the people, and the sailors on the ship? Yeah. I can't speak to everyone individually. I give everyone credit. Everyone jumped in the ship pretty quick.
31:13
So I don't know if behind the scenes there was a lot of like, "Wait, what?"
31:16
You know, there, there could've been that reaction to start, but very quickly everyone was in the boat, both on the investor sides and in the, on the team side. I owe the team a lot.
31:25
I mean, the team, I gi- I give the team all the credit for then executing on that.
31:28
You know, we were then going live with partners, like, months later after pivoting, and we had to build an entire SDK and, like, build an infrastructure to support that.
31:35
So I think we almost pivoted so fast that we didn't give enough time for us to doubt ourselves, like, almost to our benefit.
31:41
Like, both from, from a investor side and both from a, a team side, like, if we had had six months to ponder, we maybe could have poked 100 holes into why this was not the right call.
31:51
But it was like, "This is a good opportunity. We're doing it. If we're gonna do it, it's gonna take all of our resources, so we don't really have a chance to not do it, and it-- we're going," and boom, right?
32:00
So I think that- Yeah... that kind of forced speed also helped us kinda not get in our own heads. Did you have a lot of strong signals at that point from the market pulling you?
32:10
Or was it more of like, "Hey, I have a handful of conversations, and I think this is the right way to go"? Both.
32:16
We had a handful of conversations and signed contracts, so real revenue that came in that wanted to do it, and then while we were doing the implementation for those, we then decided to do some outbound and got really strong market signal.
32:27
So it was a combination of like, all right, we had enough signed revenue to guarantee that there was something there, and then when we went and did our own research and started outbounding the market, and we got solid willingness to pay for the space and the problem and, you know, how limited the solution set was, then we realized there was enough demand to really build a large business.
32:43
'Cause we didn't sunset the direct-to-consumer app the minute we pivoted. We just stopped investing a lot of our mind share there, and the second you do that, you're basically pseudo-sunsetting it anyway, right? Yeah.
32:52
Forget about dollar resources, like, the mental resources weren't going there anymore. And so as soon as that was happening, like, all of our best people are working over here, this thing is gonna slow.
32:59
So i- it was almost like by proxy that that started to happen.
33:03
And, you know, on the Bracketology acquisition, you know, a couple of really exciting things that I saw is they built a super engaged fan base with super minimal marketing spend.
33:15
And, you know, and during this transition, you've ki- and probably on the peer-to-peer side of things, you kind of build, like, a legal and compliance backbone.
33:22
So what's next for the iteration of Bracketology with your tech behind it, and what does that look like? Yeah. So first of all, I wanna reiterate what you said and commend Kaylin and, and Jonah. Uh, I agree completely.
33:35
Like, th-this, you know, we were always following them in their b- I mean, the last couple of years we've known about them. I played the product as a consumer.
33:42
It's an incredibly engaging tool, such a fun thing to do, and I was under the impression that they had sp- they were spending millions of dollars on marketing. That's what I thought as a consumer. I was like, "This is...
33:52
You know, they're everywhere. I'm seeing them on my Instagram. I'm seeing them on my social media." Yeah, I kinda figured. And when we got into the weeds, I was unbelievably surprised at how organic the growth has been.
34:00
I mean, it just, it's just product market fit down the middle. People love this stuff, and there's not a lot of really good competition in the space, and they've become the, you know, the, the market leader.
34:09
So, A, I wanna co- agree and commend them on that, and then, B, when I k- started thinking about it, it's such a logical fit with us because they have established this incredible active user base, and their area of opportunity is monetization.
34:22
And what we do is provide the monetization engine, right? So we're gonna wrap our SDK, and we're doing a few things.
34:27
One is we're gonna wrap our SDK around Bracketology, which will allow people to play for something on all your favorite shows.
34:32
So you can be watching "Dancing with the Stars" or "Survivor" or "Big Brother" or "The Traitors," and every week you can win something. Maybe it's a discount to Sephora. Maybe it's tickets to the premiere.
34:41
Maybe it's cash. You know, there's o-opportunities to win now.
34:44
So it'll take that already very engaged ecosystem they have and just layer on more engagement, so both hopefully new customers and monetization of their existing.
34:52
And then two is we're gonna embed our mini games that we've built into Bracketology 'cause it's only a once-a-week thing, right? Like, "Survivor" comes out on Wednesdays, so you watch "Survivor," you make your picks.
35:00
Until next Wednesday, it's just, like, build-up. But what if you could play a "Survivor"-themed mini game and win prizes and rewards along the way so that when you make your picks, you can, you know, win even more?
35:09
So we're gonna try and engage people throughout the ecosystem, you know, seven days a week. And then three, we're really bringing in our team. You know, our sales team is working on sponsorships for them.
35:17
Uh, our product team is now working with them on new functionality. Our design team is working through their onboarding flo-flow with them.
35:22
Like, these two incredibly hustler entrene- entrepreneurs have built this business, you know, with their bare hands for four years.
35:29
Now we're g- we wanna just provide some other members in the boat, right, to help them attack those problems, and it's a core focus for us. So we're, we're, we're, we couldn't be more excited.
35:37
It looks like an incredible fit, and you're really able to tie the offline and online and bring them both together under one platform, which is super exciting. Yeah. And just a very different demographic of user.
35:48
I think it's important to call out, like, in betting as a whole, 90% of users are men. In prediction markets as a whole, 90% of users are men.
35:55
In Lukra, which is obviously a little bit more recreational, we're about 80% users are men, so it's, you know, uh, a little bit, uh, closer. And Bracketology's over 60% women, right?
36:05
I think that's amazing that there's a, this allows us to target a new demographic with a product that fits a larger TAM, and I think that's a really exciting thing, a new area for us to focus.
36:14
So we've, we're very excited about that as well.
36:17
And I can imagine it's probably very exciting for your partners because social media is so oversaturated, and it's very difficult to reach that demographic, and here is- Totally...
36:27
a way to show up with them for the things that they love most, right? So I'm sure that there's a lot of things you're working on that end. Totally, yes, just the tip of the iceberg.
36:36
And how did this acquisition and partnership come together?
36:40
So it started with us just ge- we were, you know, kind of tracking them along the way and, you know, staying close with them, and, you know, Jonah and I particularly had become friendly and, uh, kind of always tried to say as, as, as founders, like, you gotta Have those founder networks, like, a-a-a lot of for hiring, for partnerships, for just a place to vent, right?
36:57
And so Joe and I are-- we're talking. We'd always talked about a potential partnership, right? So we're al- we're always pitching them, "Hey, you should integrate Lucra." Like, we thought it made sense regardless.
37:05
And then he was open with me about the opportunity to kinda take it to the next level and that they were interested in pursuing that. And so we then kinda dug in very quickly and again, give ourselves some credit.
37:13
We wanted to move really fast. For us, it was like, let's either do this now or let's not waste any time on it. Like, let's go. This is a, this is-- this makes sense. We agree.
37:20
We can do the diligence, you know, effectively. And so, you know, kudos to both teams for kind of realizing the fit was there and, you know, running a pretty good process.
37:28
You kind of have a unique perspective on building a company because you're a Series B company, and if you already made a strategic investment into a mini games studio developer and acquired a company.
37:39
Do you foresee more of that in the future or is kind of like now you have the base and you're going to expand from here? Yeah. So I gotta give some credit to Arc for that.
37:51
You know, I, as a founder for the last four and a half years before this year, I was just solely focused on how can I grow my business, Lucra, right? Our revenue goals, our user goals, our metrics, et cetera.
38:04
And like there's plenty of things you can do there. You can keep you busy for, you know, a hundred hours a week. So you're focused on that.
38:09
And then Arc and Kathy and her team really opened me up as I was learning more about w-well, what's your goals with Lucra and, and, and how can you, how can we grow together?
38:17
They opened me up to the fact that there's two ways to grow, organically and inorganically, right?
38:21
Like you can grow b-- also by acquiring businesses or partnering with businesses or merging with other businesses or investing with other businesses and like aligning those interests.
38:29
It was just not something candidly I had thought that much about at our stage. And they kinda opened me up the eyes that that is something that we, we could do.
38:35
So in the last six months, we've done it twice in two different ways. I don't think you'll see us do it, you know, forty-seven times between now and the end, but it's something that we're now, like, very open to.
38:43
Like, calls that I used to not take, I'll take the call. I wanna learn more. I wanna see if it's a fit.
38:47
Um, and we gotta ride that balance of you can't have distraction, you can't have too many things, you know, at the same time. But, you know, if the end goal is X,
38:55
I think we're more flexible on how we get to X now, right? Like, like how do we get there? Uh, and we're open to those types of things.
39:00
So I think, yeah, I think it's something you'll see more of from us over the next couple of years, and it's something that we think can be a superpower of ours.
39:07
And this might be a, a bit of a tangent, but I feel like you have a pretty good pulse on it just given what you do. But w-- So we keep hearing about this kinda like loneliness epidemic amongst men and boys in particular.
39:19
Given, you know, what your business is built on and you know that you're raising a son, what's your read on kind of what's happening in the broader sphere?
39:28
We're entering a very dangerous period for young kids because everything's gonna be done through AI. School may not be school when our kids-- Our kids may not go to college the same way you and I did, right, Matt?
39:40
So like, who knows? They may have like some AI teacher on an iPad, and they might do it from their home. I don't know, right?
39:44
And so like every-- it's very dangerous 'cause what's amazing about those school and community is all about the, the learnings you get outside the classroom, like the social interactions and like how to be nice to other kids and how to share and all, all those things, right?
39:56
And so I think, A, I, I do think we're entering a, a dangerous time. B, I'm hopeful that what we're doing is a part of the, the medicine for that, right? Like we, we have a partner called Shoot 360. Amazing business.
40:09
It's a basketball technology business. They have like sixty plus facilities with like fun gamified basketball games.
40:16
So instead of just going and playing kinda two-on-two on a regular hoop, they have all these like lights and cameras and like they score it, and it's all like these fun little mini games, et cetera.
40:24
And we're now adding rewards and prizes. So the kids even, like if you're thirteen, fourteen, fifteen, you can go and like get discounted popcorn or get a free snack or get a free cotton candy or whatever it is. Mm.
40:33
And like rather than them sitting at home on their phones or doing whatever they're gonna be doing, can we get them to come in and spend a Saturday afternoon together playing basketball?
40:40
So like we are trying to be part of that solution.
40:43
It's obviously a lot bigger than us, but I do think about it a lot, and I'm definitely conscious about it with Beckham around like, I don't know, we don't know i-in terms of how the next ten years are gonna go, and we're hoping that there's a flock back to some human interaction, you know, as part of what we're doing.
40:59
Yeah. And it's really interesting and hopeful that we're seeing so many kind of blending of hospitality and entertainment kind of emerging as a place to bring people together, right?
41:09
As we're kinda losing third spaces, like fourth spaces are o-opening up, right? Where it's like a hybrid of digital and in-person presence to bring people together.
41:19
Again, like what I'm hoping for for our industry, like that competitive entertainment hospitality industry, is that there'll be a dip in visiting to that because there'll be a, A, there'll be some saturation, and then B, like again, there's all this digital stuff you can do.
41:31
But then hopefully there'll be a flock back to like, oh wow, like I-- this in-person, you know, entertainment and community building and hopefully that'll be a good macro trend in the coming years.
41:40
Of everything that you've built at Lucra so far, what's the part of you that had to die for the company to work? You have to be okay with public failure. I grew up two really amazing, successful parents.
41:54
Went to school, did well in school. Went to college, you know, did well in college. Went to Goldman, did well at Goldman. Went to a hedge fund.
42:01
You know, I, I was like on this track of like, you know, you just like, you follow the road, right? And then you get just smacked in the face in entrepreneurship, right?
42:08
And so like if you're stubborn about that and just like don't lean into those failures, then your company's not gonna work. So I think I had to just be like, okay, like I'm gonna like, I gotta fail publicly here.
42:17
Like I gotta launch this beta. I know this product is not ready. I know it, and it feels uncomfortable, but I just gotta launch it and get the feedback and like learn from it. So I think that part had to die.
42:27
I think that has to die for all, all founders who wanna build a successful company is you gotta be willing to fail. So I think that's definitely one. I'm sure there's others, but that's an easy one to call out.
42:35
Anything else that comes to mind? I mean, procrastination. It's not a word, but I, I mean, I definitely w-- I mean, you're a college kid. You're like, "Oh, my homework's due on Wednesday.
42:43
I'm not gonna do it till, you know, Wednesday morning." Or i-in, in banking there was always the deadline and like you just worked up until the deadline and like you kinda could, we could procrastinate.
42:50
I'm the owner of the company- I'm only hurting myself, like, as the stakeholder. Mm-hmm. Right?
42:55
Like, so I think just, like, procrastination has really gone away, and if I notice that I am trying to procrastinate on something, I either shouldn't be the one doing it, or it's probably something I really need to do.
43:05
[laughs] I've noticed the things that I wanna procrastinate on are like, wow, you probably really [laughs] should do that now, because it probably is really important, and it's probably gonna take you longer than you think, and it's why you're hesitant to do it.
43:16
So, uh, I try to keep myself in check on that. And in the first year, what's the moments that you've been proudest of as a father? I'm very proud of who he is.
43:26
It's hard to, like, claim that any of that is from me, because, like, y- you don't know. Like, he has half my genes, but like, you know, uh, but, but it's like, he's so young that it's hard to know.
43:35
Like, I haven't been able to sit down and, like, say, "Beckham, let me teach you about this, this, and this," right? Like, it's been more in- intuitive. So I'm very proud that, like, the way we've raised him.
43:42
Like, he's, he's fearless. You know, when he goes to...
43:45
My favorite, when he goes to his little gym class and he, like, you know, does the s- the somersault thingy, or he, like, you know, goes to his music class and he, like, shakes the shaker.
43:52
Like, the craziest little things that you would never think. I'm, like, texting all my friends who, like, don't have kids, like, I'm like, "Dude, look at Beckham, like, shaking this tambourine."
44:00
Like- [laughs] And they're like, "Thumbs up," you know? Like, I'm so proud of that, you know? It's like, I'm, I'm proud that he's, like, having fun and, like, happy and that he's healthy. And I'm really... You know what?
44:10
I'll say a second thing. I'm super proud of our, my marriage. You know, I'm, I think you know this. Like, it's hard.
44:15
There's ups and downs in that first year with your partner, and it's not easy, and it's sharing the workload, and it's a whole new thing that neither of you know, and I'm super proud of how my wife and I have handled that, and I'm so thankful for her.
44:28
Zero of this is possible. Obviously, I'm not having a son without her, and B, I'm not at, being, uh, an amazing founder without her. So super, super, super thankful for that. Yeah. You actually lit up.
44:38
Um, so it's wonderful to see, and I think- Yeah. Now you're in trouble 'cause I'm texting you this video- Please... of my son with the tambourine 'cause it's e- it's epic. He's...
44:45
It's like a, it's like a full throttle, like, shake. [laughs] And I'm like, "This is my favorite video of all time." We can exchange videos going forward. I'm very excited. Yeah. Good. All right.
44:53
We're in the safe network now. Yeah.
44:55
You know, the other thing that you mentioned that I don't think gets enough recognition is the sacrifices that our partners make enable us to do this, and you know, we can't do what we do without their support at home.
45:08
That's base case pre-kid. Yeah. Like, pre-kid. E- for the four years of, of Lucra before, I always would say, and I believe, that, like, I, Jordan was my number one, my number one advisor, number one partner.
45:19
Like, come, you know, help me at work. Like, help me at home. Like, just automatic. Then you add the kid on top, and it's, like, another level. Yeah. Right? And so I, I, I agree, and I think...
45:28
I really hope I get the chance to pay that forward.
45:30
Like, my goal is, you know, Jor- she's starting another company, as I mentioned, and maybe, you know, Lucra will have a big exit one day, hopefully, and then I can be at home for a bit and, and let her take her next company to a big level.
45:40
So I, that's one of my main goals in life is to, to try and, uh, you know, pay all that forward at some point. It will be. And I have one last question to bring us home.
45:50
When your son is an adult and he describes his childhood, what are you afraid he'll say? You know, I'll cop out answer the question. I'm such an optimist. You can probably tell from talking.
46:01
I'm such an optimist, and I haven't even thought about that.
46:03
Like, I, I really, I'm bought in on the fact that he's gonna live a great life and I'm gonna try and do everything I can to do that for him, and I'm optimistic that he'll say he had a, an amazing childhood with, God willing, great relationship with his siblings and his parents.
46:17
But I guess if I want to be like... And maybe it's a sad question to answer on, e- end on, like morbid, like, you know, I hope, I hope I'm here. You know?
46:23
Like, life's short, and life's fleeting, and like, you know, I have seen too many examples of that, and I know that's out of my control. Like, I can control almost anything in my life, but not that.
46:33
And so I think that's the one thing I hope he doesn't say- Mm-hmm... is that, you know, I'm not here, because that's the one thing I can't control.
46:38
So I do everything I c- I'm doing everything I can to be healthy, and I'll tell you this one thing. If you struggle- struggling to get on a diet, have a kid. Right.
46:45
[laughs] That'll help you because it [laughs] it motivates you to, to get healthy, but time is the only thing you can't control. Dylan, this has been really great conversation.
46:54
Really enjoyed it, and thank you for sharing it with us, and, uh, we'll see y'all on the next episode. Thank you, Dylan. Thanks, Matt. Appreciate you having me.
47:06
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